The BBC are known for making incredibly powerful TV programmes, but this is bigger than TV, it goes far beyond that. The BBC’s Creative Diversity programme has the potential to change lives and the future of businesses. It is the BBC's most powerful programme yet, to unlock the full spectrum of creativity. We visualise this through the famous test card. An interruptive flag that represents the industry's drive for change in creative diversity.

BBC Creative Diversity
                 
Campaign Identity
Year︎︎︎2020