London, UK
Carling Regulager
Carling
As part of a new campaign, Carling sought a fresh adaptation of their brand typeface, Trade Gothic - one with more personality that could be applied across all communications.
The result was a custom display typeface inspired by the ‘Black Label’ flourish in Carling’s core logo. Spanning nearly every medium, the campaign was unified by a single typographic thread: Carling Regulager.
Agency
Havas London
Type DesignDan Davies
Campaign Design
George Goldsack