As part of a new campaign , Carling were looking for a fresh cut of their brand typeface Trade Gothic. They wanted something with more personality that they could apply across all their communications.  Introducing Carling Regulager, a custom display typeface based on the ‘Black Label’ flourish in Carling’s core logo. The campaign spanned pretty much every medium you can think of, the thread that ran through it all was Carling Regulager.