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The French car that speaks your language. Citroën leaves behind the technical jargon and uses hints of local language, colloquial phrases and idioms to come across as a local. Simple in the way they talk and simple in the way they look. A stripped-back system using Citroën's chevron logomark to house their messaging whilst creating a platform for their cars to shine.
Citroën
Inspired By You UK
           
UK Brand Positioning
& Campaign Launch
Year︎︎︎2021
 
Running on Cargo