Cream (as in, ‘...of the crop’) is The Talent Business’ legendary annual search to discover the best emerging creative talent. The 2018 Cream brand captured Kings Cross as the heart of London’s transport system, with a neon twist. The brand evokes the graphic language of train transport while bringing to life the networking connections made on the night. Ahead of the event itself, a unique folded poster invitation was created alongside a mock train ticket to be sent out to the who’s who of the creative industry.

Cream Awards
Brand Identity