Facing fierce competition, Havas London had to re-think its approach to external documents to stand out from the crowd. To help transform the agencies commuications we created an idenity with some authority, using bold and impactful typography that gives the agency some edge. New photography with a focused style and warm tones complimented a stimulating colour palette, whilst slick editorial combined with an expressive story telling narrative started to show the level of craft and purpose the agency has, re-thinking their whole approach to external documents.