To launch the 'Save Water Clean Clever' campaign we were asked to create a print ad for a double page spread in The Daily Telegraph. Finish wanted something really impactful that would stop readers and make them question their own water usage and habits. A bold typographic piece made to look as though the message was drowning. Alongside a water distorted double-page spread in the Daily Telegraph, we experimented to see how far we could take the concept using software motion and real-life water effects.