The London Homeless Collective is a movement of more than 25 charities that help people experiencing homelessness in London. We brought these charities together through the use of street sign graphic language and created a brand that shouts positivity, optimism and a sense of unity. With a vibrant colour palette and bold graphic shapes, we wanted a brand that couldn't be overlooked - one that made you stop and think and which urged the city of London to unite to help its most vulnerable people.