London, UK
Bake Off’s Back
Channel 4
To re-launch the country’s most beloved cooking show, this vibrant OOH campaign brings baking ingredients to life through playful, characterful illustrations.
From eager eggs to heart melting butter, each element bursts with personality, proving that even the soon to be eaten can’t contain their excitement. It’s a joyful celebration of the show’s return, capturing the magic, warmth, and fun of baking at its best.
Agency
4creative
ECDLysney Atkin
Creative
Zoe Nash and Sali Horsey
Design & Art Direction
Dan Davies
Illustration & Animation
The Line