London, UK
Créateurs de Comfort
Citroën
To celebrate 100 years of innovation in automotive comfort, Citroën commissioned a series of animated films that explored the brand’s rich history. Each film highlighted an iconic vehicle that showcased Citroën’s legacy as the leader in car comfort.
The eight-part series drew inspiration from the design, typography, and art direction of the era in which each car was manufactured, taking viewers on a journey from the Art Deco period to modern design and beyond into the future. Additionally, the animation cells were adapted into a Marvel-style graphic comic titled ‘Incredible Comfort Tales‘, further bringing Citroën’s story to life in a bold and engaging way.
Agency
Havas London
Creative
Sam Turk & Paul Robbins
Design Director
Josh Toogood
Type & Poster Design
Dan Davies
Production Company
Radio