London, UK
Cream 2018
Cream Awards
Cream, as in ‘...of the crop’, is The Talent Business’ legendary annual search for the best emerging creative talent. It’s a night where top creatives from the industry come together to discover and snap up ‘First Class Talent’. Each year, one agency is selected to create the brand identity, inspired by the location of the awards. In 2018, it was Havas’ turn.
The 2018 Cream brand design drew inspiration from King’s Cross, the heart of London’s transport system, with a neon twist. The brand captured the essence of train travel graphics while symbolising the networking connections made during the event. Ahead of the night, a unique folded poster invitation was designed, accompanied by a mock train ticket, sent out to the who's who of the creative industry.
Agency
Havas London
ECDBen Mooge
Creative
Johnathan Rands & Alex Tizard
Head of DesignSteve Davies
Design & Art Direction
Dan Davies