London, UK
Creative Diversity
BBC
The BBC is renowned for producing powerful television, but the Creative Diversity programme extends far beyond the screen. Designed to unlock the full spectrum of creativity, this initiative has the potential to transform lives and reshape the future of businesses, making it one of the BBC’s most impactful programmes to date.
Spearheading this movement, the BBC provides businesses with the necessary tools and frameworks to turn intent into action. The objective was to engage and encourage leaders of UK creative companies to commit to the programme.
Visually, the campaign draws inspiration from the iconic test card - an interruptive symbol representing the industry’s collective push for greater creative diversity.
Agency
Havas London
CCOMark Whelan
Creative
Sam Turk & Paul Robbins
Design & Art DirectionDan Davies