London, UK
Durex ExSTDinct
Durex
Each year, approximately 20 million new STD infections occur, with nearly half affecting young people aged 15 to 24. In the U.S., these numbers continue to rise. As part of Durex’s new brand positioning, the company introduced an at-home STD testing kit with a bold ambition: to drive sexually transmitted diseases to extinction.
In line with Durex’s refreshed brand system, a campaign was designed to speak directly to youth culture. Using distorted photography and the brand’s distinctive lozenge shape, the visuals represent the bold actions Durex is taking to fight the spread of STDs. At the heart of the campaign is a custom-designed badge, used as a stamp across all creative outputs - building a sense of unity and purpose, and positioning the movement as something Durex’s audience can actively be part of.
Agency
Havas London
Creative DirectorElliot Harris
Creative
Owen Hunter & Brodie King
Head of Design
Lorenzo Fruzza
Design & Art Direction
Dan Davies