London, UK
Havas London Brand Refresh
Havas London
Havas wasn’t fully presenting itself as a creative agency. Its presence felt overly corporate, and as the agency began producing standout work, it became clear that a fresh identity was needed to reflect this creative momentum. The brief was to develop a new look and feel that would inject energy and confidence into the brand.
The result was an identity with presence and authority - featuring bold, impactful typography to give the agency an edge. A refined photographic style with warm, focused tones was introduced to complement a vibrant and stimulating colour palette. Paired with slick editorial design and an expressive storytelling narrative, the new visual system showcased the agency’s level of craft and purpose. It marked a shift in how Havas approached all external communications, repositioning it as a creatively driven, modern agency.
Agency
Havas London
Head of DesignLorenzo Fruzza
Design & Art Direction
Dan Davies