London, UK
Make Me Prime Minister
Channel 4
Everyone thinks they could do a better job at running the country... So to launch this new political reality show, that theory was put to the test with some pretty questionable policies, brought to life through a series of animated posters.
Drawing inspiration from the visual language of UK Government documentation, blurring the line between satire and reality, this identity extended into a bold stunt featuring a "legalised" drug vending machine and packaging.
Project Info
Agency 4creative
ECD Chris Wood
Creatives Rudhraigh McGrath
Design & Art Direction Dan Davies
Crest Illustrator Peter Horridge
Motion Design Pete&Tom
Awards
Creative Circle
Gold - Best Promotional Packaging Design
Bronze - Best Graphic Design (Campaign)
Creative Review
Honourable Mention
GEMA
Gold - Best Packaging Design
Gold - Best Use of Social Media
Bronze - Best Graphic Design
Bronze - Best 360 Campaign
Clios
Bronze - Special Event / Stunt