London, UK
Paris 2024 Paralympics
Channel 4
Excellence is excellence. No caveats. This OOH campaign challenged perceptions of disability by featuring world-class athletes and highlighting their extraordinary abilities to visually cross out the limiting caveats often attached to their achievements, reinforcing that their excellence speaks for itself.
It was time these athletes were portrayed just like any other world-class sportspeople - bold, heroic, and without compromise.
Agency
4creative
ECDLysney Atkin
Creative DirectorsAndy Vasey & Dan Warner
Creative
Reuben Dangoor & Stuart Gittings
Design & Art Direction
Dan Davies
Photographer
Dan Humphreys
Retouching
Curious Productions
Awards
GEMA
Silver - Inclusion & ChangeBronze - Best Press / OOHBronze - Best Key Art