London, UK
Save Water Clean Clever
Finish
Finish was on a mission to protect the UK’s water, warning that unless action is taken to reduce water waste, there may not be enough clean water to meet future demand. To support this message, a campaign was developed to show how small habit changes can help prevent a water crisis in the coming decades.
Drawing inspiration from protest design culture, the campaign featured a series of bold posters that flipped the idea of action on its head - encouraging people to do less to achieve more. The concept urged consumers to "Get Lazy For The Planet" by skipping handwashing and using the dishwasher instead. Persuasive, upbeat typography was screen-printed onto dishwasher doors, combining striking layouts with hard-hitting yet witty headlines to drive the message home.
Agency
Havas London
Creative DirectorNick Rowland
Creative
Sam Turk & Paul Robbins
Design & Art Direction
Dan Davies