London, UK
Scotland v England Friendly
Channel 4
Friendlies… no one cares. Unless it’s Scotland v England, of course - the oldest rivalry in football. The unfriendliest of friendlies.
To promote this historic clash, this newspaper spot showcases fan-made flags adorned with playful taunts, capturing the fierce spirit of the game and creating the ultimate ‘unfriendly’ international friendly campaign.
Agency
4creative
Creative Director
Christos Savvides
Design & Art Direction
Dan Davies
Retouching
Curious Productions